South Florida's First News w Jimmy Cefalo

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WATCH: Pilk And Cookies?

Pepsi with a new campaign this holiday season.

They're encouraging you to enjoy some pilk and cookies.

What is pilk you ask?

It's milk and Pepsi mixed together which the company claims is a popular method of enjoying the beverage.

I've never heard such a thing, but there's allegedly some dirty soda trend which this is a part of.

See the ad starring Lindsay Lohan below:


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